Here’s the deal: AI is huge. According to Statista, the Artificial Intelligence market is projected to reach US$243.70bn by the time 2025 wraps up, making it one of the fastest-growing industries on the planet. And the reason it’s become so popular is because AI is transforming almost every aspect of human life, including entertainment, finance, gaming, healthcare, transport.  The list is endless.

In more recent times, AI has crept into the sports betting market, too. Instead of relying on their own instincts and sporting knowledge, countless bettors are now using AI to help them perform betting-related tasks, whether it’s finding value bets in the Premier League or choosing which team to bet on at the Super Bowl. If you think of any type of sports betting task, there’s a strong chance that AI can do it. 

Like with anything AI-related, though, there’s still some skepticism here. In a nutshell, some bettors are still unsure if it’s actually helpful or just another fad that will quickly pass. If you’re also on the fence about this, the following guide is going to cover everything for you so that you can start to understand the power of AI and how it can ultimately improve how you place bets. 

 

Can AI Help with Sports Betting? 

Yes — AI can help with sports betting. In fact, the experts at BettingTools claim that AI is one of the best tools around if you’re looking to improve your betting process, whether you’re an experienced bettor or are just getting started out. However, it’s generally recommended that you only use AI in moderation and don’t rely on it exclusively for all of your bets. Instead, see it as a helpful little assistant rather than your ultimate decision-maker. 

When it comes to how AI can help with sports betting, you can use it for a variety of different tasks: 

• Find value bets
• Conduct data analysis 
• Figure out the best budget for each bet 
• Discover outside influences (e.g. injuries) that could impact your bets 
• Get instant alerts 

There’s a whole other list of tasks it can help with, too, so this is barely scratching the surface. For now, we’re going to take a closer look at the above-mentioned tasks so that you can get a clearer idea of why AI has become hugely popular amongst today’s bettors. 

• Find Value Bets 

If you’re planning to use AI for sports betting, asking it to find value bets should be at the top of your to-do list. The way this works is that your AI program collects odds from all the different sportsbooks (e.g. bet365 and William Hill), calculates the probabilities, and tracks real-time odds fluctuations. Once a value bet is discovered, AI will let you know about it. From here, you can then place the bet or pass on it. 

Value Bet Example: The Chiefs are currently -125 favourites with most sportsbooks ahead of their Super Bowl LIX clash against the Eagles, which is an implied probability of 55.56%. However, ahead of the game, your AI conducts a data analysis on injuries, key stats, and more to determine the likelihood of the Chiefs winning is actually 45%. This would mean betting on the Chiefs at -125 is a value bet, as the real-life probability is higher than the reflected odds. 

Make sense? Great. Essentially, AI is a pretty reliable tool if you’re looking to uncover hidden value bets without conducting the research yourself. Instead, AI can do everything for you in the background. Once it presents you with any value bets it finds, it’s ultimately your choice as to whether you follow through with them or not. 

• Conduct Data Analysis

AI can analyze huge amounts of historical data and real-time statistics. We’re talking mountains of data here that would take an average human countless hours to get through. And what’s great about this is that you can ask AI to analyze any data you like to decide your future bets (e.g. Lebron James to get over 8.5 assists). This allows you to improve the accuracy of your bets, boost decision-making, and avoid placing bets with very low likelihood of coming true. 

• Figure Out the Best Budget for Each Bet 

Ever felt overwhelmed when you’re trying to choose specific budgets for each bet? You’re not alone. This is actually a problem that a lot of today’s bettors struggle to get past. You can’t blame them, either, as sports betting can be quite serious, so you don’t want to accidentally lose more money than you can afford. This is why it’s now common for people to ask AI to calculate their betting budgets for them. Effectively, this works by you telling the AI your disposable income and maximum bet limits. The AI then looks at your proposed bet, the odds attached to it, and tells you the best budget for that specific bet. 

• Discover Outside Influences That Could Impact Bets 

A lot of bettors make the mistake of ignoring outside influences when betting on sports. These influences can include injuries, weather conditions, home team advantage, and more. Luckily, AI can analyze these influences for you and give you instant advice based on them. An example of this would be if you were about to bet on West Ham to win at home to Crystal Palace only for AI to inform you that West Ham have several key injuries and Crystal Palace are on a 5-game unbeaten run away from home, so it advises against doing this. 

• Get Instant Alerts 

Lastly, you can use AI to help with sports betting by getting instant alerts. You can request alerts for almost anything, such as odds boosts, player injuries, and lineup changes. Of course, AI can also provide real-time updates on in-game events, too, which is especially useful when you’re not able to watch a game live (e.g. when you’re out travelling somewhere). When you receive these updates, it’s a good idea to let them guide the next moves you make, especially if they’re time-sensitive. 

Is AI Accurate Enough for Sports Betting 

Naturally, people want to know just how accurate AI is when you use it as a tool for betting on sports. The truth is that AI is not 100% accurate and never will be, as it’s quite literally impossible to predict the correct outcome of subjective sports games every single time. The great thing about AI, though, is that it can still be an incredibly helpful tool if you’re looking to boost the odds of your bets being successful. Sure, they won’t always be right, but AI’s ability to analyse historical data, real-time data, and emerging trends allows it to make predictions that are based on actual analysis, making the predictions more likely to come true. 

AI Tools for Sports Betting 

AI has exploded since 2020, so there are now lots of different AI tools for sports betting on the internet. Some are free to use, while others require some type of upfront payment or monthly subscription fee: 

➡️ Sports AI (starts at $6.99/mo)

➡️ Infinity Sports AI ($19.99/month)

➡️ ChatGBT (Free)

➡️ Juice Reel (Free)

➡️ DeepAI (Free) 

There’s a diverse range of options here, so you should look to try at least one of them. 

By now, you’ve probably heard of ChatGBT, the biggest AI chatbot currently available today. With ChatGBT, even though it isn’t designed specifically for sports betting (instead, it’s meant as a general day-to-day AI for random tasks), you can use it to help you plan bets, uncover market trends, and more, making it perfect for casual sports bettors. 

Then, you have more sports-specific AI programs, such as Infinity Sports AI. With Infinity Sports AI, it uses machine learning algorithms to accurately predict player performances and match results, making it more suited to die-hard sports bettors who place bets on a regular basis. 

What you should look to do here is make a pick based on your individual needs and how often you think you’ll be betting. For example, if you’re a sports fan who only places bets every few months, stick with a free AI program like ChatGBT so that you can save money but still get the help you need. 

Summary

Artificial intelligence has shaken up the gambling industry as we know it. Now, more people than ever are using it to help plan and execute the bets they place across all of the major sports leagues, which is helping them to make more accurate predictions and (most importantly) reduce their losses. 

From our perspective, using AI as a helpful tool for sports betting is pretty much a no-brainer at this point. This is especially true when you consider the fact that so many of today’s AI tools are free to use. 

However, make sure that you don’t rely on AI exclusively to plan all of your betting activity, as no AI program has yet reached a point where it can correctly predict outcomes on a near perfect basis. 

Instead, the best strategy is to adopt a nice blend of human intuition and ‘know-how’ with occasional support from AI. As of right now, humans still have a slight advantage when it comes to emotional intelligence and situational judgement in sports betting, so don’t let AI completely take over the bets you place.